Run with foxes : marketing from another perspective

AR7b-O2360Hardcover

  • Language : Arabic
  • Subject : Reference, Business
  • Author : Paul Dervan
  • ISBN : 9789921730586
  • Year : 2021

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. This is a must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.

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Book Details

Title Run with foxes : marketing from another perspective
Language Arabic
Subject Reference, Business
Author
ISBN 9789921730586
Year
Native Title الجري مع الثعالب: التسويق من منظور مختلف
Binding Hardcover
Edition 1st Edition
Pages 238
Native Author Name بول ديرفان
Size 23 cm

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