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Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. This is a must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions. Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world's most respected marketers, this is the ultimate insider's guide to being a better marketer.
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Run with foxes : marketing from another perspective
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-10%| Title | Run with foxes : marketing from another perspective |
| Language | Arabic |
| Subject | Reference, Business |
| Author | Paul Dervan |
| ISBN | 9789921730586 |
| Year | 2021 |
| Native Title | الجري مع الثعالب: التسويق من منظور مختلف |
| Binding | Hardcover |
| Edition | 1st Edition |
| Pages | 238 |
| Native Author Name | بول ديرفان |
| Size | 23 cm |
